Gie de Jesus

Boehringer Ingelheim “Hope in Motion” Patient Video

AGENCY: AXENT, INC.

Living with diabetes isn’t just a medical condition—it’s a shared experience. One that affects not only patients, but the people who care for them every day. These patient story videos were created to help audiences understand the connection between diabetes and heart health, through honest, intimate conversations between patients and their carers.

Rather than relying on clinical explanations, the campaign focused on real stories—moments of worry, support, and everyday resilience—making a complex health topic feel personal and relatable.

I developed the narrative approach, copy, and interview flow, illustrated key moments in each story, and guided post-production on how the illustrations would appear and transition on screen—ensuring they supported the emotional pacing of the interviews without overpowering them.

Due to confidentiality and non-disclosure agreements, only selected scenes are shown.

To balance the seriousness of the topic, we introduced illustrated moments woven throughout the interviews. These visuals re-enacted key memories and turning points in the patients’ lives, adding warmth and clarity to the storytelling.

The illustrations were designed to move gently—appearing and transitioning in ways that felt reflective rather than dramatic—allowing viewers to stay connected to the human stories while absorbing important health information.

LISTENING BEFORE EXPLAINING

This project reinforced the importance of empathy in health communication. By combining real conversations with thoughtful visual storytelling, we showed that education doesn’t have to feel clinical. When people feel seen and understood, even serious topics become easier to engage with—and more likely to be remembered.