Gie de Jesus

Work with me

A CARE: HEALTHY MINDS, MEANINGFUL LIVES

AGENCY: AXENT, INC.

Mental health can be complex, and understanding it often feels overwhelming—especially for caregivers trying to support loved ones. With the A CARE Booklet, we aimed to transform that complexity into clarity: an approachable, engaging guide that helps caregivers empathize, learn, and feel confident in supporting individuals with psychological challenges.

Visual Language & Illustration

  • Developed approachable, friendly illustrations to explain complex mental health concepts.
  • Created a cohesive visual style that was empathetic, clear, and supportive.

Content & Copywriting

  • Translated psychological concepts into easy-to-understand, compassionate language.
  • Balanced educational content with warm, encouraging messaging to build empathy.

Layout & User Experience

  • Structured the booklet for readability and flow, guiding caregivers through each section naturally.

*Photos from Axent, Inc.’s website.

My Role

I led the overall creative approach for the booklet, including concept development, visual style, illustration, layout, and write ups. This was my first project where I guided the creative vision end-to-end, ensuring the content was empathetic, accessible, and visually engaging for the audience.

MAKING COMPLEXITY HUMAN

Transforming complex mental health concepts into something approachable taught me that clarity comes from empathy. Every visual choice, every word, and every layout decision worked together to make caregivers feel seen, informed, and supported. This project proved that thoughtful design can make difficult topics accessible and meaningful.