Gie de Jesus

PLDT Corporate Governance

In a world where connection happens at our fingertips, our hands have become central to how we communicate—holding devices, reaching across distances, and staying close to what matters. By using the hand as a recurring symbol, we translated PLDT’s commitment to connection into a visual language that felt human, immediate, and memorable.

My Role
I handled the project from start to finish, shaping the core idea and bringing it to life through art direction, illustration, layout, and copywriting.

GESTURES THAT MATTER

Even in a tech-driven world, meaningful connection starts with people. PLDT reminded me that creativity works best when it’s grounded in human behavior. Taking ownership across art direction, illustration, layout, and messaging allowed me to see how small, thoughtful gestures—like a hand—can carry big meaning and make abstract ideas instantly tangible.